Al final de mayo,  más de
3.000 personas de 68 países viajaron a Lexington, Kentucky, en Estados
Unidos, a la Alltech REBELation, la conferencia que  explora la
innovación, la inspiración y las ideas que van a cambiar el mundo.

 

Intervinieron
conferenciantes magistrales, como el general Colin Powell,  el ex
director de marketing de Procter & Gamble, Jim Stengel, la CEO de
Futurethink, Lisa Bodell, y el  director técnico del equipo masculino
de baloncesto de la Universidad de Kentucky, John Calipari, a quienes
se unieron expertos de Google, McDonald’s, Whole Foods, JBS, The HANOR
Company, Buffalo Wild Wings, Dogfish Head Craft Brewery, Maker’s Mark y
muchos otros más para hablar de estrategias que transforman los negocios, la
agricultura y la ganadería, el sector de los alimentos y bebidas y, en
definitiva, la vida misma.

 

Las grandes ideas, sin
embargo, no deberían quedarse confinadas a una conferencia. Para
desencadenar una mayor “REBELación”, las presentaciones grabadas de la
Alltech
REBELation están ahora disponibles online en el Alltech Idea Lab.
Este contenido multimedia es de acceso gratuito para los medios de
comunicación y las personas que se registraron y asistieron a la Alltech
REBELation, y también está disponible para aquellas personas que no
pudieron acudir al evento, mediante la compra de un Pase Virtual de $195.

 

El Pase Virtual a la
Alltech REBELation en el Alltech Idea Lab incluye las siguientes 
presentaciones:

 

– Excerpts
from “Leadership Lessons,” General Colin Powell, U.S. Army Retired, former
United States Secretary of State

 

– Excerpts
from “Conscious Capitalism,” Walter Robb, co-CEO of Whole Foods

 

-“Digital
Biology: Life is the New Black,” Raymond McCauley, biotechnology &
bioinformatics chairperson, Singularity University

 

-“The True
Cost of Food Waste,” Dan Glickman, former U.S. Secretary of Agriculture;
former congressman (D-KS); senior fellow at the Bipartisan Policy Center

 

-“From
Dream to Achievement,” John Calipari, head coach of the University of
Kentucky Wildcats

 

-“Kill the Company,” Lisa Bodell,
innovation expert, founder and CEO of futurethink and author,

Kill the Company

 

-“What’s
Your REBELation?,” Dr. Pearse Lyons, president and founder of Alltech

 

-“Aha! How to Build a Brand in
2015 and Beyond,” Jim Stengel, former global marketing officer, Procter &
Gamble, and author,

Grow: How Ideals Power Growth and
Profit at the World’s Greatest Companies

 

– Excerpts from “It’s Your Ship,”
Mike Abrashoff, former U.S. Navy commander and author,

It’s Your Ship

 

-“Trends in
Global Beef Production,” Aidan Connolly, chief innovation officer at Alltech

 

-“Listening
Across Generations,” Dr. Aoife Lyons, director of educational initiatives at
Alltech

 

-“Future of
Food: The Collaborative,” Dr. Mark Lyons, global vice president and head of
Greater China at Alltech

 

-“What’s
Your Risk?,” Dr. Pearse Lyons, president and founder of Alltech

 

 

 BEEF

 

-“What if
Minerals Could Do More with Less?,” Steve Elliott, global director of the
Mineral Division at Alltech

 

-“How to
Survive in a Changing Global Industry,” Dale Moore, founder and general
manager at Cattleman’s Choice Feedyard, Inc.

 

-“The
Impact of Globalization on the Beef Industry,” Jerry O’Callaghan, investor
relations officer at JBS

 

-“Antibiotic-Free Beef Production: Myth, Dream or Fact,” Dr. Karl Dawson,
vice president and chief scientific officer at Alltech

 

-“Marketing
Beef to the Consumer through Restaurants,” Bruce Drake, operating owner at
Bluegrass Hospitality Group

 

-“Sustainability is the New Normal,” Bob Langert, editor at large at Green
Biz Group; retired McDonald’s vice president of sustainability

 

-“A
‘Holistic’ Review of Farm Performance,” Andrew Wynne, business general
manager at Alltech E-CO₂

 

 

BREWING &
DISTILLING

 

–“Making
our Mark on the Bourbon Industry,” Bill Samuels, Jr., chairman emeritus at
Maker’s Mark Distillery

 

-“Riding
the Craft Beer Wave,” Greg Koch, CEO and co-founder of Stone Brewing Co.

 

-“The Voice
of Craft Distilling,” Bill Owens, founder and president of American
Distilling Institute

 

-“Never
Underestimate the Quiet Ones,” Dr. Pearse Lyons, president and founder of
Alltech

 

-“Love Thy
Partner,” George Fisher, founder and president of Cavalier Distributing

 

-“When
Craft Beer Came to Chengdu,” Dr. Mark Lyons, global vice president and head
of Greater China at Alltech

 

-“Enjoy
Every Sandwich,” Sam Calagione, founder & president of Dogfish Head Craft
Brewery

 

-“Where Art Meets Science,” Dr.
Inge Russell, editor of

Journal of the Institute of Brewing,
and Mark Phipps, technical director for operations at Alltech Lexington

Brewing and Distilling Co.

 

 

CROP
SCIENCE

 

-“Creating
Agri-preneurs,” David Hunt, co-founder of Agrilarity Limited

 

-“Hemp and
Tobacco’s Ebola Connection,” Dr. Karl Dawson, vice president and chief
scientific officer at Alltech

 

-“Microbes
at Work: Nature’s Organic Original Internet,” Dr. Steven Borst, Alltech Crop
Science compliance manager

 

-“Feeding
for Profit,” Steve Elliott, global director of the Equine and Mineral
Divisions at Alltech

 

-“The
Brazilian Market: Farming and Livestock Integration,” Robert Bosco, Director
of Latin America at Alltech Crop Science

 

-“The
Hutterite Movement,” Ron Friesen, co-founder at EMF Nutrition

 

-“Pay
Dirt,” Robbie Walker, global general manager at Alltech Crop Science

 

-“In High
Spirits,” Duane Kristensen, vice president of operations and general manager
for Chief Ethanol Fuels, Inc.

 

 

DAIRY

 

-“Cow
Signals,” Dr. Bert van Niejenhuis, master trainer at CowSignals

 

-“Understanding the Benefits of Low Carbon Dairying,” Andrew Wynne, business
general manager of Alltech E-CO₂

 

-“Milk: The
Perfect Vehicle for DHA Delivery?,” Nikki Putnam, registered dietitian
nutritionist at Alltech

 

-“Looking
to the Industry Rebels,” Jack Corless, global dairy consultant at Rumsol

 

-“Cows:
Four-Legged Machines That Can Eat 100 lbs. of Dry Matter a Day,” Dr. Mike
Hutjens, professor emeritus at University of Illinois

 

-“Wisconsin
Blueprint: Dairy Capital of the World,” Bob Block, Nutrition Service Company

 

-“Fairlife
Believes in Better,” Steve Jones, CEO at fairlife, LLC

 

-“Feeding
and Managing Dairy Heifers in 2015,” Dr. Jud Heinrichs, professor at Penn
State University

 

-“The
Chinese Dairy Farming Institute: New Frontiers in Collaboration,” Dr.
Meredith Niles, post-doctoral research fellow, Sustainability Science
Program at Harvard

University

 

 

DIGITAL
BUSINESS

 

–“Digital
Disruption: The Third Industrial Revolution,” Matt Long, architect at
Microsoft Corp.

 

-“Digital
Business is Driving Big Change,” Phil Baughn, executive partner at Gartner

 

-“Your
Interactive Rebel World – The Changing Faces of Digital Signage,” Joseph
Contreras, director of product and solutions marketing at Toshiba

 

-“Bridging
the Gap Between Logical and Creative Mindsets,” Brad Lovell, chief
information officer at Keeneland; Billy Frey, chief marketing officer at
Rural Media Group (RFD-TV); Damien McLoughlin, Anthony C. Cunningham
professor of marketing and associate dean at UCD Michael Smurfit Graduate
Business School

 

-“The Smart
Approach to Digital Chaos,” John Herlihy, former vice president of sales &
operations and managing director at Google Ireland

 

-“The
Internet of Things: Get Plugged In,” John Osborne, chairman of the ZigBee
Alliance; general manager of research and development at The Kroger Co.

 

-“Sony,
Sands and the Banks: Cyberwar Comes Home,” Stewart Baker, former Assistant
Secretary of the Department of Homeland Security; general counsel of the
National Security Agency

 

 

FOOD
REVOLUTION

 

-“Taste and
Tradition,” Giacomo Beretta, strategic growth consultant of Ferrarini USA;
founder of FooBiz Solutions, LLC

 

-“How Two
Sisters Feed the World,” Philip Wilkinson, executive director of 2 Sisters
Food Group

 

-“What are
We Eating Tonight?,” Sylvia Lovely, media advisor and co-owner of Azur Food
Group; co-host of Food News and Chews

 

-“Eataly: A
New Approach,” Andrea Capitani, regional director of Alltech Italy and
Alltech Slovenia

 

-“The
Registered Dietitian,” Nikki Putnam, registered dietitian nutritionist at
Alltech

 

-“Negative
Social Media, Positive Response,” David Wescott, principal of Wescott
Strategic Communications, LLC

 

-“The
Microbiome Frontier,” Dr. Ronan Power, vice president of Alltech Life
Sciences

 

-“Trends in
Pet Food Production,” Randolph Wilson, director of process engineering at
Gray Construction

 

-“Innovations in Food Production,” Damien McLoughlin, Anthony C. Cunningham
professor of marketing and associate dean at UCD Michael Smurfit   Graduate
Business

School

 

 

MARKETING
FOR BUSINESS GROWTH

 

-“Imagination is More Powerful than Knowledge,” Damien McLoughlin, Anthony
C. Cunningham professor of marketing and associate dean at UCD Michael
Smurfit Graduate Business School

 

-“The Power
of Purpose,” Carol Cone, CEO of ON PURPOSE

 

-“A Head
for Business,” Dr. Shane O’Mara, professor of experimental brain research
and director of Trinity College Institute of Neuroscience at Trinity College

 

-Panel
Discussion: The Changing Face of Media

 

-“Bourbon
Tourism: The Tale of the Trail,” Eric Gregory, president of Kentucky
Distillers’ Association

 

-“Pick up
Some Milk, Will You?,” Mary Shelman, director of Harvard Business School’s
Agribusiness Program

 

-“From
Social Media Crisis to Business Opportunity,” Peter Kerr, president of Kerr
Communications

 

-“The Art
of Planned Abandonment,” Peter Gandolfo, director of business development at
Drucker Institute

 

-“A
Sponsorship REBELation,” Catherine Keogh, vice president and chief marketing
officer at Alltech

 

 

PORK

 

-“Genetics:
What’s Next?,” Dr. Dean Boyd, technical director at The HANOR Company

 

-“Global
Meat Supply and Demand in the Coming Decade,” Osler Desouzart, president of
OD Consulting, Market Planning & Strategy

 

-“Big
Data,” Brent Frederick, director of nutrition, research and commercial sows
at Christensen Family Farms

 

-“Danish
Pig Production: Where to Next?,” Hans Aarestrup, CEO of the Association of
Danish Pig Producers

 

-“A Rebel
in the Pork Industry,” Doug Clemens, CEO of Clemens Family Corporation

 

-“Pork: The
Other White Meat?,” Mick Sloyan, director of BPEX and deputy chief executive
of the Agriculture and Horticulture Development Board

 

-“PEDv:
What Now?,” Dr. Jim Pettigrew, professor at University of Illinois

 

-“Genetic
Revolution and the Sleeping Giant,” Jerry Thompson, chief operating officer
at Genus Asia

 

 

POULTRY

 

-“Antibiotics: The Cost,” Dr. Stephen Collett, clinical associate professor
at the Poultry Diagnostic and Research Center at University of Georgia

 

-“Does
Nutrition Hold the Key to Overcoming the Meat Quality Issue?,” Dr. Fernando
Rutz, professor of physiology and monogastric nutrition at Universidade
Federal

de Pelotas

 

-“The
Chicken Wing: From Leftover to the Life of the Party,” Brian Coan, vice
president of enterprise supply chain at Buffalo Wild Wings

 

-“20 by
2020: Using Competition to Increase Demand,” Gary Cooper, chief operating
officer at Cooper Farms

 

-“Poultry
Past, Present and Future,” Philip Wilkinson, executive director at 2 Sisters
Food Group

 

-“Sustainability is the New Normal,” Bob Langert, editor at large at Green
Biz Group; retired McDonald’s vice president of sustainability

 

-“Global
Meat Supply and Demand in the Coming Decade,” Osler Desouzart, president of
OD Consulting, Market Planning & Strategy

 

-“Innovation: More Powerful than Knowledge,” Dr. Peter Ferket, WNR
distinguished professor of poultry science, nutrition and biotechnology at
North Carolina State

University

 

 

Se pueden adquirir los
pases virtuales en


tickets.alltech.com. Las personas que se registraron y
asistieron al evento recibirán por e-mail la información que les permitirá
el acceso gratuito.

 

Para formar parte el
próximo año de la conferencia que agita el pensamiento y cambia las vidas de
las personas, marca en tu calendario del  22 al 25 de mayo de 2016 para
asistir a The Alltech Ideas Conference, en Lexington, Kentucky,
Estados Unidos.

 

Para volver a ver los
momentos estelares de la Conferencia Alltech REBELation de este año, visita
 rebel.alltech.com.